Two of the topmost brands in Bangladesh, Lux and Channel i, has come together to create the most aspirational and exciting brand of activities for the young women of Bangladesh. Formally named as Lux Channel i Superstar, and lovingly known as LCSS, a TV extravaganza is a contest and a show all wrapped into an annual happening for the young women of Bangladesh to look forward to. These are the young women who love to play with their beauty, want to flaunt their inner and external beauty and aspire to become that magical mix we call Luxness.
Luxness is about indulging in beautification and flaunting femininity without being apologetic about it. It is about being a woman, feeling wonderful about it and grooming that womanhood to maximize beauty and playfulness. Naturally, Channel i, the first Digital Bangla Channel came forward in 2005 to create Lux Channel i Superstar together with Lux, the international beauty soap brand.
LCSS is not just a talent hunt program or a beauty pageant. It also is the first reality show in Bangladesh, and a showcase of creative entertainment centered on beauty and playfulness. It looks for women who believe in the magic in them and is ready to come forward in media for at least three months of grueling contest that finds the spark in them and grooms it to the highest level of excellence. In the three years of its existence LCSS has brought forward some of the best young talents and freshest of beautiful faces in Bangladesh media.